Shop for cheap second-hand designer clothing
In qualification phase 1 (grade 11, 2019/20) of my high school, you have the opportunity to choose one of three project courses. I chose the marketing project course, in which you have to set up a business-related project within half a year. We then had to compete against the other student teams for the IHK School Award with this project.
Project details
| Services | Concept, Logo Design, Web Development |
|---|---|
| Tools | Adobe Illustrator, Adobe Photoshop, WordPress (WooCommerce) |
| Year | 2020 |
| Preview | designer-vintage-clothing.de |
Idea
While we were learning the basics of the marketing mix in the first half of the project course, the deadline for our own business idea was getting closer and closer. At the beginning of the lessons we did a group brainstorming and thus collected new and innovative ideas.
After we came up with the idea of reselling secondhand and vintage clothing, we also immediately conducted a survey in some classes to make sure that there would be a demand for our offer. As you can see from the results, we seem to have struck a chord.
Concept
Every week
01
Purchasing
02
Resale
Sustainability
We reduce negative consequences of the production of new clothing, such as... • Waste of resources • Child labor • CO2 emissions • Long delivery routes
Inexpensive
Because we buy vintage clothing that has already been purchased, we can often sell it for up to 90% less than the original price.
Quality control
We choose among the many clothes on the markets only items that are currently trendy and still in good condition.
Reliable delivery
The delivery of the orders is carried out by us personally. We contact the customer directly for on-site pickup or deliver directly to his doorstep.
Secure payment
At the time of pickup can be paid directly to our staff in cash or securely in advance via PayPal with buyer protection.
Designer vintage fashion for EVERYONE,
regardless of budget
Target group
Primarily, our offer is intended for fashion-conscious students (or former) of our as well as surrounding schools, so that one has a local reference.
Because of the online store, our target group includes everyone who wants to save money when buying brand clothing and do something good for the environment. Mainly young people on a tight budget.
Design
The company should be associated with simplicity, environmental protection and playfulness, but still trust and reliability. With the help of the symbol of the coat hanger, the final logo should have a special focus on the aspect of second-hand clothing.
#293241
#333333
#FAFAFA
#4E4E4E
#2980B9
#000000
Black and white for professionalism.
Dark blue as the corporate color.
Highlighting the links with light blue.
Amantic SC font provides the playfulness in the logo. To be more legible in body text, Andika is used for texts (for example, the second line in the logo). On the website, Lato font provides a professional look to the headlines.
Amatic SC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz , . ! ? / 0 1 2 3 4 5 6 7 8 9
Andika
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz , . ! ? / 0 1 2 3 4 5 6 7 8 9
Lato
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz , . ! ? / 0 1 2 3 4 5 6 7 8 9
Result
With the help of the content management system WordPress , the ecommerce extension Woocommerce, the theme Astra as well as the page builder Elementor and other plugins I was able to build a simple, modern and minimalistic website in a few days.
The most important information is summarized succinctly on the homepage. Since our youthful target group has a short attention span, images and parallax effects were used a lot.
